Privacy Policy — United States

Privacy Policy — United States

Effective Date: May 24, 2024

This Privacy Policy describes how LYS ("LYS", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from https://whoislys.com (the "Site") or otherwise interact with us. This policy applies to residents of the United States.

We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. Please read this Privacy Policy carefully.

Information We Collect

We collect various types of information from and about you when you interact with our Site and services. This information can be broadly categorized as:

Personal Information

This includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. We may collect the following categories of personal information:

  • Identifiers: Name, postal address, email address, phone number, unique personal identifier, online identifier, IP address, account name, or other similar identifiers.
  • Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Financial Information: Payment card details (processed by third-party payment processors), billing address. We do not directly store full payment card numbers.
  • Internet or Other Similar Network Activity: Browsing history, search history, information regarding your interaction with our Site, application, or advertisement.
  • Geolocation Data: General location information derived from your IP address.
  • Inferences: Derived from other personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

How We Collect Personal Information

  • Directly from you: When you create an account, place an order, subscribe to our newsletter, participate in surveys, or contact customer support.
  • Automatically: As you navigate through the Site, using cookies, web beacons, and other tracking technologies (see "Cookies and Tracking Technologies" section below).
  • From third parties: Such as our service providers, marketing partners, or social media platforms, consistent with your privacy settings on those platforms.

How We Use Your Information

We use the information we collect for various business and commercial purposes, including:

  • To Provide and Maintain Our Services: To process your orders, manage your account, and fulfill our contractual obligations.
  • To Communicate with You: To send you order confirmations, shipping updates, customer service responses, and marketing communications (if you have opted in).
  • For Marketing and Advertising: To personalize your experience, present products and offers tailored to your interests, and conduct targeted advertising on our Site and third-party platforms.
  • To Improve Our Site and Services: To understand how you use our Site, troubleshoot issues, perform data analysis, and enhance user experience.
  • For Security and Fraud Prevention: To protect our Site, customers, and business from fraudulent transactions and unauthorized access.
  • To Comply with Legal Obligations: To meet legal, regulatory, and compliance requirements.

Sharing Your Information with Third Parties

We may share your personal information with the following categories of third parties for the purposes described in this Privacy Policy:

  • Service Providers: We use third-party service providers to perform functions on our behalf, such as payment processing (e.g., Shopify Payments, PayPal), order fulfillment, shipping (e.g., UPS, FedEx), data analytics (e.g., Google Analytics), marketing and advertising services (e.g., Meta, TikTok), and customer support. These providers have access to personal information needed to perform their functions but are not permitted to use it for other purposes. Our Site is hosted by Shopify Inc. (150 Elgin Street, Suite 800, Ottawa, Ontario K2P 1L4, Canada).
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
  • Marketing and Advertising Partners: We share certain personal information (such as identifiers and internet activity) with third-party advertising partners (e.g., Meta, TikTok, Google) to facilitate targeted advertising and measure the effectiveness of our campaigns. This sharing may be considered a "sale" or "sharing" under certain U.S. state privacy laws.

California Residents' Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information.

Summary of Your California Rights:

  • Right to Know: You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information.
  • Right to Delete: You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information. While LYS does not sell personal information in the traditional sense for monetary gain, we may "share" certain personal information with third-party advertising partners for cross-context behavioral advertising, which may be considered a "sale" or "sharing" under California law.
  • Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer. LYS does not typically collect sensitive personal information beyond what is necessary for transactions (e.g., payment details handled by third-party processors).
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

How to Exercise Your California Rights

To exercise your Right to Know, Right to Delete, Right to Correct, or Right to Limit Use and Disclosure of Sensitive Personal Information, please submit a verifiable consumer request to us by:

To exercise your Right to Opt-Out of the Sale or Sharing of Personal Information, you may:

  • Email us at: hello@whoislys.com
  • Utilize the "Do Not Sell or Share My Personal Information